The response to my offer has been amazing so you’ll see lots of Sneak Peeks over the next few weeks! To support those authors who have had to cancel their book launches, I’ve offered to post book excerpts in a small effort to support their new books if they fall under the mystery or historical fiction genres (because those are the two genres I read the most). I won’t be posting about the pandemic very much on my blog (although you may see glimpses of my daily life and how it has been affected on my Twitter and Instagram timelines).Īlong with almost everything else, like public gatherings, restaurants, shopping malls, etc being shut down, cancelled or postponed, I know many book events and launches have also been cancelled. With the COVID-19 pandemic shutting down many cities and countries, life has definitely changed for most of us. I had never planned on doing this type of post on my blog but decided that it was just a small thing I could do to support the writing community. Try setting up a members-only store in a demo first to see how combining a membership with a storefront may work for you.You may have noticed a new type of post here on book frolic – Sneak Peeks!Ī Sneak Peek will share book details, a short author bio and an excerpt from an upcoming or recent release. You can put these items in a separate section of your storefront and require a login to access. While you can use WooCommerce to build your store, we recommend using a separate membership plugin to offer early access or sneak peeks to your members. Use this to your advantage to create excitement around not only your webstore, but your membership program, too. Do More With Your StoreĪnd as e-commerce sales are expected to hit over $6 trillion by 2024, there’s no slowing down in online purchasing power. Let the feedback and purchasing habits from your sneak peek inform your launch. This is especially true if you’re taking advantage of early feedback or review cycles. Offering a sneak peek at a long-awaited product can satiate members while you work behind the scenes on the bigger release. A pop-up can give non-members the scoop on what they’re missing out on and offer an easy link to also get access by signing up. Therefore, letting a non-member see that members get early access will immediately trigger feelings of wanting in on the deal. Since early releases and sneak peeks can make members feel special, non-members will feel the opposite. Did it do well with little effort? Was there hesitancy, even among your most loyal members? Purchase habits on early releases let you know how much excitement there is and how to plan for a bigger market release. This can give you a sense of the market demand. See how many of your members buy the early release. You can even exchange the product for free for a thoughtful review, or use an ambassador program so your most loyal members can share early access to recruit others. Therefore, they can write detailed, thoughtful reviews that you can use to drive sales when your storefront is open to the general public. Gather early reviews and ambassadorsĮarly releases give members time with your product to fully get to know it before everyone else. You can offer this at a higher tier of membership, which can provide you with an exclusive, smaller group in which to test your product. Valuable feedback from members can improve the product before it is released to the general public. Offer members early beta access to new features or products, knowing that those most loyal will be happy at the chance to give input. Members may also feel more like insiders with consistent early access, especially if you allow members to communicate with you or each other about the sneak peek or release. Customer loyalty will help you maintain a base level of members and reduce your churn rate. Builds loyaltyĬonsistent early releases can build and maintain loyalty, as members will see it as a high-value perk to their monthly fee. Let’s take a closer look at why you should offer sneak peeks and early releases to members only in your online store. You can use this behavior to your advantage to drive memberships. Many people are willing to pay the price to be the first to experience or receive something, especially if others are waiting in the wings. You could use your membership plugin combined with a storefront to offer early releases, betas, sneak peeks, teasers, and more. However, there’s more you can do than simply restrict a store to members. We’ve already mentioned the benefit of restricting your store to members-only as a way to create excitement and intrigue around the purchasing experience. Offering members-only shopping perks is a popular ecommerce strategy.
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